About the Founder

Geoff Gross helps leaders turn strategic intent into operating models, governance, and execution plans that hold up under pressure.

G.A. Gross & Company grew out of twenty years of leadership in the U.S. Air Force, where Geoff was repeatedly given the hardest part of strategy: making it work across thousands of people, multiple organizations, and real consequences. He now brings that discipline to New England organizations facing rapid growth, complex restructuring, or a strategy that simply hasn’t translated into results.

Alignment at scale.
Geoff led a transformation affecting roughly 9,000 people within a 30,000-person enterprise initiative, overseeing new organizational units from design through implementation. He also directed a 74-member research partnership that tested new operating models in a simulated environment, using mixed methods so leaders could see what worked before committing to it.

Governance and strategic planning.
He has authored policy, directed strategic oversight of international operations, and built workforce plans for a 3,000-person career field. At NASA, Geoff led strategic planning, alignment, and governance for a cross-organization technical community, helping close a top-priority gap in the program’s architecture.

Trusted advisory.
Geoff advised the senior leaders of three major operational hubs and directed two operations centers, one overseas in South Korea and one at Space Systems Command in Los Angeles.

Leadership development.
He taught at Basic Military Training and served on the Air University faculty, where he taught a regionally accredited, 4.0-credit-hour course. His career began in the Air Force Honor Guard, representing the service to the public and to visiting dignitaries at the Pentagon.

If your strategy is sound but execution is fragmented, let’s talk. Every engagement is held in strict confidence.